Authority Lab
™
with Stacey Engle

A coaching experience to claim your origin story™, harness your expertise, and use your passion to build brand authority in the market.
**Limited slots available each month.**

Apply Now

Your authority* matters. Claim it. Own it. Build it.

If you aren’t paying attention to your authority, everyone else is deciding it for you.

*Coming from the latin word auctor. You are the author of your business, your career. Your authority is the trust and relationship built as a go-to expert with yourself, your customers, and your industry. Your authority, once owned, becomes a non-negotiable stance, your chief priority, and the driver for everything you do for your business – as well as what you're known for.

Who is this for?

Business owners / Solopreneurs
Entrepreneurs / Founders / CEOs

Do any of these describe you?

You are overwhelmed with the many contractors and experts who have helped with marketing your business but didn’t provide a cohesive, simple approach.
You are pivoting your business to be known for something different or creating a new product offering.
You know you have something distinct and powerful to offer your business – and the world – but you can’t quite get your head and heart around exactly what that is.
You are seeking external investment, fundraising, or high level connections and need to refine pitches.
You are thinking about your long-term legacy and want to take action.
You are preparing to write a memoir or other nonfiction work.
You are considering a full-on rebrand of your business or life’s work.
You have lost sight of your “why” as a Founder, Entrepreneur, or Leader.
You are hungry for something that will sharpen your focus, strengthen your resolve, and increase your success and results.

If you had to sum it up, what is the approach and what do I get?

This process combines coaching, leadership development training, and personal branding in order to:

Develop a clear understanding of the story that has compelled you and/or business - past, present, and future.
Take that story and strategically apply it to your brand, your audience, your results.
Determine and articulate authority as it relates to your expertise, passion, and heart...and how all three of those drive business success.
Create non-negotiable clarity about ways to immediately take action and move forward.
Decide on quick strategies and tactics to immediately get results with the lowest effort, high impact tactics.
Build and implement a 90-day roadmap that includes specific objectives and goals.
Have coaching and support along the way to execute on your roadmap.
Enjoy the journey and embrace a core mantra: progress over perfection!

Our stories are our strengths, and a direct route to a unique and ownable position in the market.– Stacey Engle

What is the experience like?

This experience is a six hour intensive that is broken into 3 two-hour sessions: Claim your Origin Story™, Own your Present Story, and Build your Future Story sessions. From the process, you receive an Authority Lab One Pager and a roadmap. It is followed with coaching and advisory. Throughout the experience, you have a thought and accountability partner. You also have your own collaborative workspace to brainstorm and ultimately execute! All sessions are recorded and resources documented for you.

a virtual Coaching experience, divided into multiple sessions.

Part 1

Claim Origin
Story™

Through a qualitative and narrative process, we will discuss the reason, purpose, and stories of your work and/or business. You will discover new themes and opportunities to use your personal strengths and share your origin story in new business-enhancing ways.

Part 2

Own Present
Story

This section mixes traditional market positioning with some human twists to better assess customer, industry, and impact opportunities. You will compare reality with aspiration and make key assessments in order to build an actionable plan.

Part 3

Build Future
Story

Informed from the first two parts, we will get our hands dirty and come up with a high impact strategy to immediately apply in the next quarter.

IMPLEMENTATION

Roadmap & Monthly Sessions

After the intensive, we will meet monthly and ensure that roadblocks are overcome, resources are acquired, and you hit your most important goals with your roadmap.

Why did you create the Authority Lab™?

In my transition out of my recent leadership role and into my own entrepreneurial journey, I was helping many leaders and individuals navigate the COVID-19 landscape with their businesses and personal lives.

In order to step into any of these endeavors, I found myself returning to the same starting point, the same question: What are the unique reasons and experiences that led this person to devote themselves to this work? There are a lot of business and marketing terms for this: purpose, dharma, market differentiation; instead of going through intensive processes, I wanted to quickly tap into what truly made them unique - and my business builder brain wanted to make sure a quick impact strategy could be born. I wanted to learn more about the person’s struggles and what really makes them tick.

After over a decade in the leadership development and corporate work space, I believe:

The person is not separate from the business. In reality, the business, or team, or project is really an extension of the person with all of its beautiful parts and also the more challenging parts. When they are named and owned, energy is funnelled into the right places to attract the right people, produce more innovation, and ultimately, create profit.

As Brene Brown says, you can only love others to the degree that you love yourself. I think this is true for your business as well. People can only “get” or “love” or “rep” your purpose, your business, your mission, at the level that you get, love, and rep it.

The more human you and your business are, the more successful you will be. Minouche Shafik, director at the London School of Economics says it best, “In the past, jobs were about muscles, now they’re about brains, but in the future they’ll be about the heart.” Leaders and businesses that are not paying attention to the heart are at risk for becoming extinct by other leaders and brands that do.

With all these not so neutral opinions, it is a big task for me to ensure I do this for my own business.

I created Authority Lab™ while helping others as well as working on my own story of entrepreneurship. I began to inventory all the ways in which I consistently show up for others - what I am known for, appreciated for, even asked for. That has enabled me to better see and step into my unique authority.

And it is this very process that I now have the privilege of offering to other founders, entrepreneurs, and leaders.